This article is devoted to the development of a high-level simulation model of tourism industry dynamics. The purpose of this study is to form recommendations for the recovery of the tourism industry from the effects of the pandemic. The resulting model considers domestic tourism from the point of view of the interdependence of the economic condition of the state, the contribution of the tourism industry to gross domestic product, the size of the tourist flow and the average income per tourist. In addition to describing the functional dependencies of the model elements, several experiments are proposed to test the logic of the elements’ relationships. System dynamics tools are used to develop the model. The study also examines the class of computable general equilibrium models as a tool for analyzing supply and demand in the market of tourist products.